Study Shows Twitter Used Mostly By Urban Adults, And We’re Surprised at This?

Eweek reports that a study conducted by the Pew research center has found that Twitter is used mostly by people who :

1. USE the internet
2. Live in cities
3. Are YOUNG

Uh… why is this “news”? Obviously you need the internet to use Twitter. Obviously urban people use it the most.


Because they have social lives.


Just kidding. No, but seriously. Why would anyone care what someone living in the middle of a farm in Kansas is doing on Twitter? Suburban life seems like it would get boring real fast and pointless to announce to your street who’s house you’re going over after school or what cow you’re going to milk.



Memory Bank Monday (11.2-11.8)

*A weekly roundup of interesting links that I’m too lazy to write about. But you should totally check ‘em out!

1. What is 4G, anyway? Gizmodo explains.
2. AT&T U-Verse unable to come to an agreement with Scripps; cancels Food Network, HGTV and others Pertains to a lot of what we’re dealing with in class regarding television/broadcast wars
3. Facebook shows midterm election voter turnout This is pretty interesting–there’s a lot of potential with this is they can find a way to verify voters
4. Magazine Copies Entire Story from Web; Tells Writer She Should Pay Them for Publishing it This is just too ridiculous not to post.
5. Twitter Ranks Top 25 U.S. NewspapersIf you were to rank the Top 25 U.S. newspapers by Twitter followers, the order would be much different than if you were to rank them by circulation.”

Twitter Trailblazer for New Ad Revenue? (And my extreme distaste for Dick Costolo’s overuse of the word “organic”)

Twitter Introduces New Types of Ads

Apparently, for a long time Twitter refused to talk about money, but now the company has revealed two strategies that, according to Twitter’s chief operating officer, Dick Costolo, advocate “a new kind of advertising—advertising that starts out as organic content.

Whoa, whoa. Let’s stop and analyze this for a sec.

Starts out as ORGANIC content?

What does ORGANIC content mean? Let’s take a gander at the organic advertisements on the market these days: organic milk. All natural Ben & Jerry’sOrganic cosmetics. Organic organic organic. It’s funny how most of those products have had to slash the “o” word from their titles, rendering it a meaningless adjective used to bloat up a product’s sellability.

So. With this premise in mind, what exactly are Twitter’s strategies?

1. Advertisers must pay to promote their accounts
2. Twitter advertising will eventually include small businesses who can use a self server to place ads

Advertisers pay when a user clicks on their post or trend topic, and also if a user retweets their message. Twitter will give priority spots for “suggested” promoted accounts that have been paid for. So it’s basically a competition for advertisers who use their free accounts to be suggested…

I’m wondering what the initial “promote me” price is, though. Because if Twitter allows any sum of money, companies with the biggest cache will come out on top while the smaller businesses suffer. However, if it all companies pay a flat promotion fee, then their popularity and suggestion status is determined by the Twitterverse. That totally seems more organic to me.

This model is pretty similar to the paid ads we see on websites everyday, but what I like about this—and what I think will make it more successful—is that the revenue will be completely user-generated. People will see ads not because the company reserved a specific spot, but because other users forwarded it through their own tweets. This, in turn, makes the ad more credible is people see that others promote it of their own volition.

There’s also a portion of small businesses that will use Twitter and are happy with organic followers and will build organically, and that’s fine with us,” Costolo also said.

Ohhhhh, so an “organic” twitterer is someone who gets his followers using his own charisma and tweeting skills *slaps forehead*.

Memory Bank Monday (9.28-10.4)

Journalism in the Age of Data
This is a pretty interesting (long, but informative) video on visual data. The documentary explores the integration of interactivity and visual graphics in journalism. Watch from about 14 mins to get to the good stuff about journalism.

You can submit your own and look at other people’s graphic charts at Many Eyes, the site that’s mentioned in the video.

(via swissmiss)

Hawking the New Yorker iPad App…
This is a really weird ad for the New Yorker app featuring Jason Schwartzman. It doesn’t make me want to buy it.

First impressions of this app via Mark Lisanti

(via The Awl)

Twitter Refuses Political Ads, For Now It’s pretty refreshing to know that twitter hasn’t been tainted by a political invasion yet. We’ll see how long this lasts…

NPR conducted a survey on Twitter NPR used twitter to find out what their followers want. Neat. the New Cyberbully? This article talks about the risks independent hyperlocal news orgs could be “steamrolled” by Patch, which has greater financial resources

Memory Bank Monday (9.21-9.27)

1. Fahrenheit 451 in 2011? The Montessorium app for iPad (and iPhone) introduces numbers and letters to kids.

2. Apple’s evolution parallel to newspaper industry (except Apple’s stock is beyond the stratosphere and print is… well… subzero)?

3. This future of screen technology concept is AMAZING! And predicted for a very near 2014. Can you imagine waking up and being able to reads the news on your mirror like that? Totes awesome.

4. NYT expects 3Q loss, lower revenue and the growth in digital ads won’t make up for loss on the print side

5. In the  social media competition, Facebook leeches from Twitter by adding a “follow feature” on the sly