A Way to Use “Check-in” Sites

One social networking dilemma has been how to reap benefits from mobile “check-in” sites, like foursquare. Well, retailers and sites may have found a way to do it, largely thanks to Black Friday.

Coke is using SCVNGR to get people to participate in a hunt that will “unlock secrets of the mall,” which, while the concept sounds fun and exciting—the slogan is really lame. Really? MALL secrets?

Yelp is also joining in on the madness by giving business owners a “check-in offers” option to promote foursquare.

With Yelp Check-in Offers, business owners can incentivize repeat checkins and reward patrons with three different offer types: percent off, free or fixed price offers.

This definitely seems like the coming of a new age of subliminal messaging and, as mashable puts it, ways to influence peoples’ behaviors.

Kind of creepy, kind of cool.

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