The Airtime vs. Advertising Dilemma

I am not an American sports person. I could never get into baseball (maybe if I went to a game?), and while I once harbored deluded aspirations of becoming Burke Catholic’s next football star (yup), the only sport I really enjoy is soccer. World Cup soccer, to be more specific.

So I think this article will be the closest I’ll ever get to making some kind of scrutinizing comment. Apparently, Tennessee coach Jeff Fisher says that ESPN officials asked him to use up his timeout calls in order to run more ads.

Now, I have a few things to say about this.

First, shows on television are commodities, and like all things, are owned and manufactured by some greater being who ultimately wants mass consumerism of said commodity.

Second, here’s an abridged history: a tv show is like a startup company. It originates from humble beginnings, at first thankful to anyone who pays attention to it. Think Facebook. Think Twitter. Remember when not too many people were on it? Then as it gains popularity, the greater being becomes greedier and welcomes advertising offers, promotion deals, etc…

Jon Pessah revealed a lot of this when he spoke about ESPN’s migration from serious sports investigative journalism to pure entertainment. And that’s the kicker, here. Entertainment. Even the most thrilling cold case investigative exposes are packaged to entertain the audience.

So what does this have to do with the advertising aspect? Not too much except the fact that ESPN decided to meddle with the game voids the reality of it. A faux timeout is the same thing as staging, rendering the game equivalent to a tv show.

ESPN can do whatever is wants with its non-live shows, but interfering with something that is supposed to be in real-time, something that a majority of the American public takes extremely seriously in order to get a little more funding discredits it.

Later on, reporters said that Fisher was “joking” about the whole thing. Ohhhhkay, ever hear that the truth comes out in the form of a joke? What a makeshift coverup.


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